Although you may be tempted to focus your cleaning on the main areas of the apartment, keep in mind that potential tenants often check things like closed closets and bathrooms. A dirty bathroom cabinet or a closet that hasn't been cleaned out can be red flags to tenants. Showing a clean apartment assures your tenant that the property will be cleaned and well-maintained.
2. Don't Try to Paint an Unrealistically Rosy Picture
Yes, you do want to leave a positive impression on potential tenants. That's of key importance. However, if you paint a picture of your property that's too good to be true, then both you and your tenants will end up discontented. For example, if you are not going to maintain the swimming pool, then simply don't advertise it as a feature.
Be sure to avoid accidentally misleading the tenant in any way when it comes to the overall area, local schools, or other information potential tenants may want. If a potential client asks you about schools in the area, then you should compile a list of schools and their contact information, don't just promise that it's a good school area when you don't know whether it is or not.
There's something else that happens when landlords tend to talk up their property too much. When it sounds too good to be true, most potential tenants become suspicious. They won't believe it, and you may lose potential clients because they are apprehensive about properties that look too good to be reasonably priced.
3. Do Become Familiar With the Property's Primary Selling Points
When you're showing your property to renters, you will get asked a lot of questions. For example, people want to know what you think is so great about your property. Become familiar with the most exciting things about the property you own. At the same time, accentuate the selling points and let potential tenants know the details about them.
Your property's primary selling points may be very different from someone else's in the same area, or they can be similar. For example, if your property is on the beach, then that is perhaps its main selling point. However, you should also try to expand on why else the location is special, that way, if a tenant is looking at multiple beachfront properties, then they have another reason to choose yours.
Finally, your relationship with potential tenants starts from the moment you first meet. If you would rather have someone else screen tenants and manage your rental property, then you should rely on the services of a high-quality property management service.
At
Wilson Property Management, we offer a wide variety of property management services, including tenant screening, leasing, rent collections, and a 24-hour emergency service. That way, you can rest easy with the knowledge that your tenants have attention and care while you focus on other aspects of your life and business.